Therapy branding often falls into two traps: feeling too cold/clinical or too cliché/ethereal. My goal was to create a visual identity that felt stable and professional while honoring the client’s philosophy of "grounded" inner journeys.
Deliverables:
- Brand Identity System: Logo suite (primary, secondary, and sub-marks).
- Visual Guidelines: Typography, earthy color palette, and art direction.
- Digital Presence: A responsive, user-friendly practice website.
- Tactile Print: Premium, professional business card design.
- Brand Identity System: Logo suite (primary, secondary, and sub-marks).
- Visual Guidelines: Typography, earthy color palette, and art direction.
- Digital Presence: A responsive, user-friendly practice website.
- Tactile Print: Premium, professional business card design.
