Overview: This project involved the complete visual identity development for "Rooted Path Counselor," a therapist's personal practice rooted in connection and growth. The branding centers around a clean and elegant aesthetic, utilizing modern sans-serif typography and an original logo that artfully merges the imagery of a path and tree roots. Earthy color palettes and artistic nature photography, particularly of forests and roots, reinforce the brand's connection to groundedness and inner journeys. The branding guidelines informed the design of a professional business card and a user-friendly website, ensuring a cohesive and impactful representation of the therapist's philosophy.
